An award-winning Digital Artist and Creative Director, Will works across interactive, experiential, and film projects. He has led major creative efforts, including a sequence for the world’s largest LED screen at the Winter Olympics, data-driven shoe designs from Apple Watch metrics, and tools that let anyone paint like an oil master. His clients include Nike, Adidas, Kojima Studios, the BBC, Sky, EA Sports, and cultural institutions like the Barbican and the National Museum of Qatar. He has worked at top studios including The Mill, MPC, Jellyfish, Foreign Office Design, and the BBC.